Fraudsters On Parade

The SEC fighting for you? Yes. 

$3,000,000,000.00 a year is taken from innocent investors by fraudsters posing as investment professionals. This crime against everyday citizens is rampant and is growing. The SEC came to Ignited to develop a awareness campaign. 

We developed a campaign that showed the fraudster lifestyle, just how these people can easily appear trustworthy and we should never just rely on outward appearances especially when investing our savings. 

To extend story beyond the national TV campaign, the team and I developed a Trans-media campaign that appeared across all of social media. It consisted of interviews with "fraudsters" who right before your eyes show you how trustworthy they can be and how truly despicable they truly are.

The Trans-media Campaign